Wednesday, 21 May 2014

BOOK MARK EVALUATION

What is CMYK?

The CMYK model, or four colour processes, is one of the most common models currently used in colour printing. CMYK stands for cyan, magenta, yellow and black. 

CMYK is a subtractive colour model, meaning that it works by adding colour to a white background, thus reducing (or subtracting from) the brightness of the background. Black ink is included in the process because it is difficult to mix black from cyan, magenta and yellow.

Why should your Photoshop file be 300dpi when sending it to print?

So it makes for a higher quality image when it's printed on paper with no change in the appearance of what you are printing. 

My Design



Use of Colours: The colours I used on my design were pretty much the normal colours you would use for things such as the sea being blue, a tiger  being orange, black and white etc. It reflects my theme well as it promotes the basic use of colours that are described throughout the book and film.

Use of Imagery: For my use of imagery I wanted to base my bookmark on something similar to the actual book/movie poster design which is the Tiger enlarged on the screen with the sea and Pi below him as the Tiger is one of the main characters in the book. I created a cartoon version of this as i sketched the Tiger face myself. 

Use of Text: For my text I wanted to make a font that would sort of represent carvings on a boat.



Hierarchy of Information: The first thing i read was the blurb as i think reading the blurb on a book gives you the best overall idea and imagination as to what the book is about. This allowed me to easily create my book mark design because I knew i wanted to link the Tiger to the Sea on my book mark. 

Tools and Techniques: One of my techniques was i hand sketched the Tiger in pencil and scanned it into Illustrator. I then used the paint replace tool to colour in the Tiger. Also on Illustrator i used the sharpen tool and white balance tools to alter the thickness of the pencil lines i sketched so they were more visible. For my text I used the pencil on illustrator to draw the type of font I wanted and also used the colour replace tool to colour it in. For the Sea i just used the pain tool to draw different shades of blue underneath the text and the Tiger.

What is most successful about your design?

The most successful thing about my design I think would be drawing the Tiger as i'm not very good at sketching anything. I think the book mark would easily be recognisable even without the text of the book because The Life of Pi is still such a popular book and film, people would relate a Tiger and the Sea to the book. 






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